Let’s Talk Cults ︎︎︎ Motion Design, Visual Storytelling

Use a spooky aesthetic and punchy language to play on the perception of cults and their followers.

The United States has 10,000+ active cults today. Disguised as budding religions, self improvement groups, or secret clubs, these dangerous sects can draw anyone in. By looking at the main recruitment tactics used, a visual story can be created that highlights the dangers of these groups and how to spot one when you come across it.

Snake handling church service
graph visualization
phenakistiscope gif